You know your business better than anyone else. Given that, you probably know your industry pretty well too. Being an expert in your industry is important for your business and when marketing your expertise correctly, it can both bring more business your way, and also bring others in your industry your way who want to [...]

www.klout.com You’re influential online and the real world rewards you. That’s the future when your Klout score gets more and more important. Here’s a look at how online influence has invaded our world, has always been here and the reasons you should care. Online influence, huh? Today people receive better service at hotels and restaurants, are [...]

Plancast is more than all new. It’s all different. Not only is the website completely re-imaged, Plancast has lots of goodies all over the place. The big news here, Plancast has a new landlord with Active Network and a new strategy is in place. I’m now going to take a dive into their change and [...]

It’s easy to think the role of Internal Communications is to plan and deliver content to employees.  We spend our time building communication strategies and we get that content into our internal information platforms.  I tell my team often and I will tell you the same thing – there is a second component to the [...]

In today’s challenging times, there’s nothing more rewarding than giving back. It feels so good. Whether you’re a small company or a mammoth organization with large profits, you should be giving back too. Not only is it the socially responsible way to go, it drives consumer loyalty and top employee candidates right to your door. Choosing [...]

Recently an overseas vacation forced me to make a tough first-world decision: spend a chunk of our vacation budget on exorbitant data rates to stay constantly connected to the digital world, or dedicate those euros to exciting, delicious, and possibly once-in-a-lifetime experiences?  Those who know me would easily guess that I chose experience, but truth [...]